Ube Halaya Recipe (Purple Yam Jam) (2024)

Ube halaya is a super popular Filipino jam that is made with ube (purple yam). It’s a rich, creamy, sweet, delicious dessert! And it’s so easy to make it from scratch for a better-tasting purple yam jam that is so much better than store-bought!

Vibrantly purple, sweet, and creamy, this ube halaya recipe is deliciously well-balanced in flavor!

Why this ube halaya recipe works

• This is an easy and forgiving recipe. I’ve made this numerous times, in different ways, and it always comes out well!
• The addition of coconut milk, evaporated milk, and butter results in a rich, smooth ube halaya with a deeper flavor profile.
• I show you how to make this with fresh ube as well as frozen grated ube.
• You can make this with purple sweet potatoes as well, if you only have access to those. I’ve done that and it works just as well.
• I provide detailed instructions on how to cook the ube, and how to tell when it’s ready.
• I also give you different options on how to serve ube halaya, and what to pair it with, and different desserts you can make with it as well!

Just like fruit jams, this ube jam requires time and patience to get the correct consistency. However, unlike fruit jams, this is made with a starchy vegetable and as such, has a different texture. Also, this is made with a mix of dairy and sugar. But first things, first.

What is ube?

There is much confusion about Ube, Taro, and the Hawaiian sweet potato (Okinawan sweet potato). These are 3 very different vegetables.

Ube is purple yam. It’s a very popular ingredient in the Philippines, used in so many dishes (including this ube halaya of course). The beautiful purple flesh is especially popular in desserts. It’s related to sweet potatoes and roots like taro, but different.

The texture of ube is pretty similar to purple sweet potatoes that you can find in the US (Hawaiian / Okinawan sweet potatoes). Ube has a dark skin color, and usually the inside can vary from a lilac to purple color.

Okinawan sweet potatoes can also have a dark skin (some have a lighter skin), but the inside is a much deeper purple color. It’s more starchy and sweeter than ube. Since these are more common in the US, they can be used as a replacement for ube, and they do make a kick-ass sweet potato pie!

Purple taro on the other hand is a tuber vegetable. The flesh is more lavender-like in color, or white with purple flecks. Taro is popular as a bubble tea flavor. Because these don’t have a deep purple color, food coloring is usually added to enhance the color.

I have made ube halaya / purple yam jam with ube as well as Okinawan sweet potatoes, and have had EXCELLENT results with both. I actually really love the the flavor of purple sweet potatoes because they have an almost jasmine-like floral flavor that is really pleasant!

My introduction to ube

The first time I tasted ube, I thought I was ordering taro bubble tea. And I’m happy to say it was a delicious mistake. The second time unfortunately, was when I tried ube jam pastry from a Filipino store, and hated it. It tasted artificial, like a concoction of a lot of chemicals. But then the third time I tried ube jam, my faith was again restored. And it quickly became a favorite for me!

So, I decided that I needed to learn how to make it myself, because I had no access to ube jam when I used to live in the US. Since fresh ube was impossible to find, I went with the next best thing – frozen purple ube. I LOVED IT!

The first batch of ube jam I made was delicious! And since then, I have fine-tuned my ube jam recipe to my absolute favorite version of ube halaya!

What if I can’t find ube?

When I first moved to Ottawa, I didn’t know where I could find any fresh or frozen ube. But I was lucky enough to find Okinawan sweet potatoes instead (I am happy to say that I have since found frozen ube from a local Filipino grocery store).

So I made ube halaya with purple sweet potatoes, and the results were truly incredible (and dare I say, I liked that version even better).

So if you can find Okinawan sweet potatoes, then you can easily substitute those for ube instead.

What is ube halaya?

Ube halaya (pronounced ooh-bay ha-la-yah) is a very popular dessert in the Philippines. It’s also called purple yam jam or ube jam or halayang ube. Ube is cooked, mashed, and then cooked again with dairy and sugar to make a delicious, creamy, and sweet pudding-like dessert.

Ube jam typically served as is, molded into dishes known as llanera molds. But you can let the jam set in any greased dish as well. Tart molds, small bundt pans, or even ramekins are perfect for small portions. While large pie dishes, loaf pans, or pyrex dishes are great for serving a crowd. Once the halaya is set, they are unmolded, sliced, and served.

Typically, ube jam served with a creamy, processed cheese that has cheddar-like flavors (known as quickmelt), or with caramelized coconut curds called Latik. I personally love this with latik, but LOVE the saltiness that comes with the cheese too.

When I was younger, I used to eat a pudding that was served with a warm, sweet, and salty coconut sauce. So even though it’s not traditional, I LOVE eating ube halaya with that sweet and salty coconut sauce.

How else can I use ube halaya?

The ube jam from this ube halaya recipe can also be used as a filling for sweet breads and pastries. I love spreading it on a toasted slice of milk bread as a snack or for breakfast. Check out my ube bread rolls recipe for a pillowy soft bread roll with a delicious swirl of this ube jam.

And it’s also perfect for ube halaya milk tea! Ube jam can also be used to make variations of ube ice creams (ube flavored ice cream or ube swirled ice cream), cheesecake, and even other ube recipes that require ube jam such as ube cake.

Making ube jam

The process of making ube jam or purple yam jam is pretty easy, but time consuming.

This recipe requires you to cook and constantly stir the pot until you get the correct consistency. Stirring prevents the whole mixture from sticking to the bottom of the pot and burning. In my experience, it also prevents the jam from boiling and sputtering all over you.

The very first recipe I tried, going by memory, only used sugar, evaporated milk, and butter. But I came across other recipes that use condensed milk and coconut milk, and I started to experiment with different ratios. Coconut milk adds a lovely flavor to the ube jam and I wanted the nutty, sweet flavors to be well-balanced.

So, I settled on two different recipes that I developed. The first recipe uses condensed milk, evaporated milk, as well as coconut milk. The second is if I don’t have any condensed milk at home, and only uses evaporated milk and coconut milk.

I always have evaporated milk and coconut milk at home. So the second option was a recent development – borne out of necessity to make ube jam at home, while not being able to go to the store to get condensed milk.

Ube halaya ingredients

Ube – You can buy fresh ube, or even use cooked and frozen ube (that you can find more readily in Asian or Filipino stores). If you can’t find ube, then use Okinawan sweet potatoes (purple sweet potatoes).

If you buy fresh, it’s important to first cook the vegetable. You can either steam or boil them in water. I personally prefer to steam them to avoid water-logged yam or sweet potatoes.

Evaporated milk – Evaporated milk is concentrated milk. It adds an incredibly creamy texture to the ube jam.

Condensed milk – Condensed milk is milk and sugar boiled and made into a concentrated liquid. Kind of like evaporated milk + sugar.

Sugar – You can make this recipe with white granulated sugar or brown sugar. Brown sugar adds more depth of flavor to the jam. White sugar is more neutral in terms of flavor.

Coconut milk – I use full fat coconut milk (not light coconut milk). The increased fat will make the ube jam taste richer, and the coconut flavor will be more prominent as well.

Butter – This adds flavor, and also gives that beautiful sheen at the end.

Salt, vanilla, and lemon juice – All of these ingredients enhance the flavors in the ube halaya. Just a pinch of salt balances the sweetness. Vanilla enhances the floral flavor of the jam and makes it smell amazing too. And the lemon juice adds a little brightness WITHOUT making the jam sour.

How to make ube halaya

This is a very easy and forgiving recipe. I’ve made this numerous times, and it always come out really well.

• I’ve added all the ingredients at once and cooked the jam.
• Dissolved the sugar in the liquid first before adding the grated purple yam.
• Added butter at the beginning, or added butter at the end.
• I’ve cooked the ube and butter together first, and then added the liquid.
• Made this with frozen grated ube – from frozen and thawed.

All of these method variations have worked perfectly. But I do have my favorite method (below), which I think gives the best results.

Add the liquids and sugar together and whisk to combine. Add the grated ube and mix that in very well.

Start cooking the mixture to dissolve the sugar.

Once the sugar is dissolved and the mixture is warmed up, use a stick blender to blend the ingredients very well. While this is an optional step, this step is absolutely crucial to make sure your final product is really nice and smooth and creamy with no lumps.

Keep whisking the mixture while you continue to cook the jam mixture. As the jam boils and concentrates, the bubbling will splatter everywhere and it can burn you. So make sure to keep stirring the mixture.

Stirring constantly will also prevent the ube halaya from burning at the bottom of the pan.

Add the butter towards the end of the cook time, and whisk it in.

The cook time will vary depending on various factors, so it’s best to keep an eye on the mixture to determine when it’s done.

How to tell if the ube jam is ready?

The cook time ranges from 40 to 60 minutes. The cook time depends on these factors.

Heat level – I like to cook mine on a medium-high heat at the start, and then lower it to a medium heat or even medium-low heat as it thickens. This also helps with the sputtering. A higher heat will make the cook time shorter though.

Type of pot – I like to use a big, wide pot. This helps with shortening the cook time, because of the larger surface are. If you make it in a smaller pot, then the cook time may be longer.

How thick you want it to be – If you want the ube jam to be at a spreadable consistency, then you should be cooking it for a shorter time (about 45 minutes for me). If you want a pudding-like consistency that sets in molds, then you want it to be thicker and cook longer (closer to 60 minutes, in my case).

How to serve ube halaya

As a pudding

If you’re going to serve them in llaneras or some kind of mold or in a dish, make sure to lightly coat the inside of the serving dish with a little butter or coconut oil before adding the jam. This ensures that the ube halaya comes out of the mold cleanly.

Serve them the traditional way with shredded cheese (quickmelt or Eden brand cheese) on top, or caramelized coconut curds (latik). Or try a non-traditional way by pouring some sweet and salty coconut sauce on top.

Use it in other desserts

Add the purple yam jam into your ice cream base to make ube ice cream.

As a filling in bread to make ube filled bread rolls.

Spread it on toast.

Make cheesecake, or ube caramel custard (ube flan).

You could even use it to make ube cake or frosting too.

Pro tips and Frequently Asked Questions

Have you tried ube or ube halaya before? What’s your favorite way to eat purple yam jam?

If you liked this recipe, then you may also love

Ube milk tea

Ube ice cream

Ube bread rolls

Cardamom spiced coconut custard