Owners of ‘White Lives Matter’ Brand Reportedly Selling Kanye for $1 Billion

Ramses Ja and Quinton Ward, two black activists who own the rights to “White Lives Matter,” are willing to sell the expression to Kanye West for a hefty price.

As previously reported, Kanye sparked outrage in October when he debuted “White Lives Matter” designs at the YZY Season 9 fashion show. Last week, Ja and Ward, who host the show nationally broadcast radio Civic numberrevealed that they received the mark from an anonymous benefactor in September, shortly before Kanye unveiled the shirts.

Speaking with TMZ over the weekend, the radio hosts admitted that while they’re not looking to sell the brand, they would surely consider doing so if someone came up with a tempting offer. “Any potential buyer would have to put in a $1 billion offer to even get them to consider selling,” the outlet notes.

The news follows Ja and Ward’s recent chat with ABC News, in which the couple argued that no one in America can legally sell “White Lives Matter” products without receiving their permission. In other words, anyone trying to make a profit from the sentence would have to enter negotiations with the couple’s legal team and potentially face a lawsuit.

“I recognize that one of two things could happen. Someone might come to our lawyer or say, “Hey, you have the exclusive right to manufacture and sell these garments in the United States of America. I would buy the brand for millions of dollars,” Ja told Capital B News. “If we were to sell this brand, for any amount, we could donate that money to causes that we believe would benefit black people, such as the NAACP or Black Lives Matter organizations. Because, realistically, we can’t stop making the shirts right now. We can write cease and desist to the people selling these shirts right now, but it’s a big monster that requires teams of lawyers and thousands of dollars that we don’t have.

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