Elon Musk says a monetization model is coming ‘for all forms of content’ on Twitter – it could beat YouTube’s

Elon Musk cut thousands of jobs on Twitter.

Elon Musk cut thousands of jobs on Twitter.Susan Walsh/AP

  • Elon Musk says a monetization model is coming “for all forms of content” on Twitter.

  • He said on Saturday that the next model intends to exceed current YouTube creator rates.

  • He also announced incoming content formats like adding “long text to tweets” and longer video.

Elon Musk said Twitter is likely to roll out monetization “for all forms of content” on the platform in the coming weeks.

The billionaire, who officially took charge of the social media company earlier this week, said over the weekend that new content formats were coming, followed by a monetization model for creators. He added that Twitter plans to surpass the current rate of YouTube, which pays creators 55% of the total advertising revenue generated by their videos.

“We can beat this” Musk tweeted in response to Quinn Nelson, an influencer, referencing YouTube’s current model.

Musk said there will be more information to share on monetization in two weeks. The comments came after he also announced that Twitter will “soon add the ability to attach long text to tweets”, an addition which he says will put an end to “notepad screenshot nonsense”. “.

An updated app description for Twitter in Apple’s App Store that appeared on Saturday also highlighted new features such as longer-format video and “priority ranking for quality content.” The update included what appeared to be a rollout of Musk’s Blue Authentication subscription plan, which will cost $7.99.

“If Twitter could handle the full videos I produce and can offer a monetization system similar to YouTube, I would consider uploading my full videos here too for sure,” wrote Tim Dodd, the creator known as by Everyday Astronaut. Twitter.

Twitter currently offers two video monetization programs “Amplify Pre-Roll” and “Amplify Sponsorships” for advertisers, according to its website.

Read the original article on Business Insider

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